GUM AS YOU ARE

GUM AS YOU ARE
COLLECTION
SS21
A celebration of authenticity,
an invitation to be simply yourself.
Young or adult, sophisticated or
irreverent: YOU are unique.
It's your attitude that makes
every GUM bag special.
THREE OF YOU,
THREE OF US.
From this season, the roles are
reversed and the focus is
on you. Our community.
Take a look at the winners of the
online casting #CastMeGUM:
Carlotta, Erika, Cristina.
Three of us.