GUM AS YOU ARE

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COLLECTION
SS21

A celebration of authenticity,
an invitation to be simply yourself.
Young or adult, sophisticated or
irreverent: YOU are unique.
It's your attitude that makes
every GUM bag special.

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THREE OF YOU,
THREE OF US.

From this season, the roles are
reversed and the focus is
on you. Our community.
Take a look at the winners of the
online casting #CastMeGUM:
Carlotta, Erika, Cristina.
Three of us.

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