GUMWORLD

Because it's right to be cautious, but it's better to evolve.
Because familiarity is tradition, but possibility is temptation.
We choose sedition.
The new dimension is the future.

Brera. Design Week.
A question comes from observing: beautiful or useful?
A showroom displays a multitude of new chairs.
Mono-block chairs made with high-quality wood. Lots of people, no-one sits down.
The bar on the corner displays a multitude of new chairs.
Mono-block chairs made from polypropylene. Lots of people, no-one sits down.

Studio. A little later.
A solution comes from design: beautiful and useful! We take rubber and process it, adding a touch of Italian good taste. We take a functional material and apply a sophisticated design. We take a waterproof material and permeate it with style. Punk becomes chic. Convention dies.
GUM is born.