GUM

HERE WE GUM

Because it's right to be cautious, but it's better to evolve.
Because familiarity is tradition, but possibility is temptation.
We choose sedition.
The new dimension is the future.
GUM
GUM

MATTER-INSPIRED

Brera. Design Week.
A question comes from observing: beautiful or useful?
A showroom displays a multitude of new chairs.
Mono-block chairs made with high-quality wood.
Lots of people, no-one sits down.
The bar on the corner displays a multitude of new chairs.
Mono-block chairs made from polypropylene.
Lots of people, no-one sits down.
GUM
GUM

BETTER DESIGN

Studio. A little later.
A solution comes from design: beautiful and useful!
We take rubber and process it, adding a touch
of Italian good taste.
We take a functional material and apply a sophisticated
design.
We take a waterproof material and permeate it with style.
Punk becomes chic.
Convention dies.
GUM is born.
GUM