GUM

DON'T LOOK AT HER,
LOOK AT GUM

It's time for SS 20 campaign. Gum Design chooses Emilio
Tini one more time, renewing the collaboration
with the photographer who already shot the previous
FW 19/20 campaign.
Color, light and wigs: these are the campaign key
elements. The focus of each shot is the product,
the product is a fixed point and the center of everything.
The campaign atmosphere is equally intriguing
and mysterious, that plays between the product
and the figure of the woman who wears it:
Don't look at her, look at Gum
GUM
GUM
GUM
GUM
GUM
GUM
CLOSE

 The promo code cannot be combined with other promotions and is valid until 30.06.2020 at 11.59 PM (CET).