FW22 CAMPAIGN

GUM
GUM FW22 CAMPAIGN
Keep up with style, show your attitude. Always on trend with the perfect GUM bag. This is the perfect mix: fresh style, special style, your style.
GUMEVER FRIENDS
We share everything but style, lipstick and lovers. Our friendship is true but strange. Would you ever have said that we love the same GUM bags?
GUM
GUM
GUMEVER FRIENDS
We share everything but style, lipstick and lovers. Our friendship is true but strange. Would you ever have said that we love the same GUM bags?
GUM
IMPRESSIVE FALL WINTER
Minimal & eclectic, bon ton & punk, disruptive & quiet. Contrast by its very nature creates uniqueness, and contrast is the soul of the new GUM Fall Winter 2022 campaign: contrasting emotions, tangled moods and bold styles.