It 's time for SS 20 campaign. Gum Design chooses Emilio Tini one more time, renewing the collaboration with the photographer who already shot the previous FW 19/20 campaign.
COLOR IN THE SPOTLIGHT
Color, light and wigs: these are the campaign key elements. The focus of each shot is the product, the product is a fixed point and the center of everything.
DON'T LOOK AT HER, LOOK AT GUM
The campaign atmosphere is equally intriguing and mysterious, that plays between the product and the figure of the woman who wears it: Don 't look at her, look at Gum.
