SS22 CAMPAIGN

GUM
GUM SS22 CAMPAIGN
Who said the same bag
can't be shared by mothers
and daughters?
The SS22 expresses
the common passion
about the most iconic bags.
LOVE, USE & SHARE
A GUM is for all.
She's for you, for her,
because it's so easy sharing
what you adore with who you love.
GUM
GUM
LOVE, USE & SHARE
A GUM is for all.
She's for you, for her,
because it's so easy sharing
what you adore with who you love.
GUM
SPRING SUMMER TOGETHER
A new, fresh, unusual, delicate start.
All SS22 GUM bags have this mood
about summer season,
the moment that embrace you
in a relaxing and sharing feeling.